Her team also coordinates McDonalds environmental, social and governance (ESG) engagement and reporting. Every time you go to a new organization, you take a risk with that. Jill holds a BA in Business Studies from Brighton University, United Kingdom, and a Chartered Institute of Marketing Diploma. From 2016 to 2018, Joe led the High Growth segment as President. Looking at your recent marketing initiatives, featuring cultural icons like Travis Scott and J Balvin, and the recent launch of Spicy Chicken McNuggets, I have to wonder how a brand as established as McDonalds continually reimagines marketing?I get asked sometimes, What exactly do you do as CEO of McDonalds? It can seem as though the system runs itself. Theres a rich trove of best practices out there to learn from. "The kinds of people who come to our company are those who try to surpass the last guy," he said. And that brought us back to the notion of community. In July, in response to the killing of George Floyd, McDonalds posted a video titled, They were one of us. How do you view the responsibility of brands such as McDonalds to take a stand on social issues? What are your 2021 priorities for staying ahead and nimble?We call them the three Ds: Drive Thru, delivery, digital. Chris Kempczinski had been at McDonalds less than five years when he was named president and CEO, in November 2019, rising to the top job after his predecessor was fired for violating company policy on personal conduct. Executive vice president, growth initiatives What I found over time was that it was an incredibly generous organization. Desiree serves on the Board of Directors for DICKS Sporting Goods, Inc. and as a Director for The Partnership, Inc., whose mission is to ensure the economic competitiveness of the Boston area by attracting, retaining and convening professionals of color. . Prior to McDonalds, Mark was a Principal and core member of the consumer practice at The Boston Consulting Group. From here, he moved to roles of increasing scope and responsibility, before assuming the role of Managing Director for the Belgium market in 2001, and Managing Director for the Netherlands in 2005. With presence in nearly 40,000 local communities across 100+ countries, McDonalds is uniquely positioned to drive action in four key areas of focus: food quality and sourcing, our planet, community connection, and jobs, inclusion and empowerment. I focused on being a good listener to understand how people were feeling and what we could do to support them. She is a Henry Crown Fellow of the Aspen Institute. This is who we are. So I think our reticence to publicize those things early on was a missed opportunity. My view is that in this day and age, you have no choiceif you want to control the message, you will be an inauthentic brand and you wont have any resonance. Theres nothing more important to my job than making sure McDonalds is as relevant 10 years from now as it is today. Prior to joining McDonalds, Gonda served as Senior Vice President of Corporate Affairs at Chobani, a leading natural food company, where he served as a member of its executive leadership team responsible for strategic communications initiatives, public affairs, government relations, sustainability and the companys philanthropic efforts. I get asked sometimes, What exactly do you do as CEO of McDonalds? It can seem as though the system runs itself. Most recently at Boeing, Bethany was Vice President of Leadership, Learning and Organizational Capability (LLOC), where she was responsible for implementing the enterprise learning, culture transformation and workforce development strategies in support of Boeings business imperatives for 150K employees in 65 countries. Evidence had emerged that McDonalds then-CEO, Steve Easterbrook, had violated company policy and undermined company values. Are there particular mentors or heroes whose words or examples have helped guide you this past year?Theres not one person. Keeping McDonalds relevant: An interview with CEO Chris Kempczinski. When COVID-19 struck, the first thing that we wanted to do was put some immediate liquidity into the system. Prior to that, he led the International Developmental Licensed Markets, where he was responsible for 46 developmental licensees (DLs) across more than 80 markets around the world, including Brazil, China, India and Philippines, which continue to represent the majority of McDonalds new restaurant growth globally. Pop cultures a great way to do that; our campaigns featuring [rapper] Travis Scott and [singer] J Balvin have paid off in a big way. So I wanted, right from the start, to emphasize and refresh the core values that define who we are as a company. If you would like information about this content we will be happy to work with you. Amid all else thats going on, you recently launched a purpose to feed and foster communities? The things you just referenced there are about us getting more aggressive, getting more out of our investment and then embracing our role in culture. Food is such a local experience that you have to give people some latitude to adapt to local tastes. Please review the third-partys privacy policy, accessibility policy, and terms. The whole world was in crisis mode, but Chriss calm demeanor and thoughtful approach ensured that as a team we could implement the swiftest operational transformation in our history to protect restaurant crew and customers, while providing financial support to franchisees to ensure they could focus on running their restaurants rather than worrying about what the future might hold.. Ive never forgotten that. Are we making the right trade-offs between keeping our restaurants open, keeping communities served, keeping employees employedbetween all of that and keeping people safe? In her prior role as Vice President of Center HR & People Experience - Emilee led the Corporate Functions HR Business Partner team, HR Operations, Reputation & Engagement, Workplace Solutions, Safety, Security & Intelligence, Change Management, and Aviation. Catherine lives in Illinois with her husband Brian Giffin and their four children. He began his career in brand management at Procter & Gamble, and also held senior positions at PepsiCo, and most recently at Kraft Foods where he was EVP, Growth Initiatives and President, International. One of our values is that we open our doors to everyone. Chris is a proud alumnus of both Duke University and Harvard Business School. What does that mean exactly and how will your customers see this come to life? Kempczinski, previously the president of the fast-food giant's US business, has big shoes . Please email us at: More than 30,000 McDonalds locations around the world now offer delivery. Chris Kempczinski McDonald's President and CEO Learn More Pauls life outside of work is centred around his family, spending as much time as possible with his two young boys. Im hoping its going to stick around. Prior to becoming CEO, Chris served as President of McDonalds USA, leading the business operations of approximately 14,000 McDonalds restaurants throughout the United States. He has been with McDonalds Corporation since 2015 and is in his second year as president and CEO. What does that mean exactly and how will your customers see this come to life?Customers are seeking brands that reflect their values and the line between the corporate brand and the consumer-facing brand is blurring. That was the direction that I gave to the system. Its been helpful for us just to keep people in the loop, informed, focused forward. He said he hoped to speak with the victims' parents. We had the worst quarter in the history of McDonalds in the second quarter of last year. AsChief Marketing Officer and CorporateVicePresident of International Operated Markets, John Alves leads the development and execution of marketing strategies for McDonalds sixlargest markets outside of theU.S.(China, UK, France, Germany, Canada and Australia). Chris Kempczinski: Yes, a couple of things come to mind. The McDonalds brand is well known around the world. How do you think youve improved the companys marketing since you became CEO? There he served in a similar capacity, responsible for the Communications function and the PepsiCo Foundation, and worked closely with the companys Sustainability and Government Affairs teams. At Boeing, Heidi led initiatives for 160,000 employees across a $76 billion global enterprise and oversaw the companys leadership and learning, talent planning, employee and labor relations, total rewards, and diversity and inclusion initiatives. The whole world was in crisis mode, but Chriss calm demeanor and thoughtful approach ensured that as a team we could implement the swiftest operational transformation in our history to protect restaurant. In November 2019, Mr. Kempczinski became President and Chief Executive Officer of McDonalds, the worlds largest restaurant company. Because were McDonalds and our reach is so great, were in so many different countries, we touch so many different things, we were getting pulled into lots of efforts where either we didnt have inherent credibility or our ability to make a difference was limited. The onion flavor gets sort of seared into the beef. Youre going to love those grilled onions. As Chief Marketing Officer for the Global Nutrition portfolio, she oversaw brand positioning and innovation for Quaker, Tropicana, Gatorade and Naked. He lives in Chicago, IL, with his wife and two kids. chris kempczinski leadership style +1 (760) 205-9936. She returned to the McFamily in 2022 to accelerate the next phase of the IOM segments growth, elevating our marketing and creative excellence while enhancing our crew and customer experience to unlock new growth opportunities in the IOMs. In both his work and personal life, Paul strongly believes in living by a lesson passed on from his Mum: Treat others the way you want to be treated yourself. Paul Pomroy was appointed Corporate Senior Vice President, International Operated Markets in November 2021, and oversees 12 markets, including Italy and Spain, encompassing more than 3,500 restaurants. Ian previously served as Vice President and Chief Financial Officer for Asia-Pacific, Middle East and Africa, and as the Regional Vice President of Europes East Division. Were making sure that were continuing to offer a better experience on these than anybody else. Prior to this role, he was Vice President of Operations in France, overseeing the creation of the Experience of the Future program, which is currently deployed in all McDonalds restaurants worldwide. As a working dad, Paul has consistently led conversations within the business and industry on the challenges of balancing a demanding work life with being a good husband, father, and friend. McKinsey_Website_Accessibility@mckinsey.com. He builds great teams. You cant ever coast. But Im now a convert to the spicy. CIO Fletcher Previn and his team compressed 10 years of strategy into 10 weeks of execution, reports Philip Delves Broughton. Through trying that product, you get a sense of how the kitchens running. Never miss an insight. But what so impressed me about him was that he was firmly focused on the future, on moving forward. We also put the onions actually on the grill as opposed to putting the onions on at the dressing table. We did recognize three or four years ago that delivery was going to be a huge opportunity for us. My answer is: ensuring the relevance of the brand. In this role, he worked closely with our business leaders and franchisees to identify innovative new ideas and best practices to accelerate system growth. And at the time of Mr. Kempczinskis one-year anniversary in early November, McDonalds stock had spiked even above the year-earlier price when he took over as CEO. "The typical person who is a golfer would have about a 1-in-15,000 chance in making a hole-in-one on a particular hole," Victor Matheson, professor of | 12 comments on LinkedIn I wouldnt be a Duke fan if I didnt take some lessons from Coach K. His ability to forge a sense of comradery among his players holds lessons for any leader. In 2020, as U.S. Chief Marketing & Digital Customer Experience Officer, she led her team to unleash world-class creative and harness the power of social media with bold, forward-thinking ideas. As part of McDonalds Global Impact leadership, Jenny McColloch leads the Global Sustainability & ESG team that is charged with designing and managing strategies and partnerships to drive positive impact and purposeful, resilient growth for the McDonalds brand. Chris Kempczinski: The single most important thing I have to do as CEO is ensure that our brand continues to be relevant. Regardless of the delivery channel deployed, though, we always focus on our customers experiences because customer satisfaction is critical to us. What do we know? In those 60 minutes, he reminded us all of the responsibility we have to deliver on McDonalds greater purpose., It was a belief in Mr. Kempczinski that led Heidi Capozzi, Chief People Officer, to join the company in April this year. After a thorough investigation, the Board took decisive action, terminating Mr. Easterbrook and naming a new leader. Before joining McDonalds, Desiree spent more than three years as General Counsel and Corporate Secretary at Boston Scientific Corporation, where she provided global legal leadership across all of its businesses, regions and functions. McKinsey: Thats interesting. When youve built your business model on diversity and providing opportunities for everyone, and suddenly a human rights issue comes into the public discussion, it would have been a huge miss for us to not put our voice out there. As you hear feedback, you need to pivot and respond appropriately. In a recent interview with McKinseys Greg Kelly, Kempczinski discussed his tenure so far and what the next normal might look like for McDonalds. Chris Kempczinski Leadership Style. Executive Vice President and Chief Customer Officer, Executive Vice President and Global Chief People Officer, Executive Vice President and Global Chief Impact Officer, Executive Vice President and Global Chief Supply Chain Officer, Vice President, Strategic Alignment and Chief of Staff, Office of the CEO, Senior Executive Vice President, Strategic Initiatives, Ian Borden She joined McDonalds in 1993, responsible for managing the supply of several national product categories. We call them the three Ds: Drive Thru, delivery, digital. Before joining McDonald's,John spent six years as aFinancial Analyst and Brand Management Specialist in P&G Portugal and Switzerland, where he held various positions and was responsible for managinghigh-impactprojectsthroughout Europe. Outside of McDonalds, Chris serves on the Board of Directors for Procter & Gamble. Ensuring a consistent brand voice is core to his role, working to advance McDonalds business strategy, communicate the companys purpose and drive greater trust amongst stakeholders. That, for me, was incredibly gratifying. President and Chief Executive Officer at McDonald's Corporation 1y . Corporate Senior Vice President, International Operated Markets. McDonalds announced that its CEO, Steve Easterbrook, was being removed from his position due to breaking company guidelines regarding relationships with employees. Chris Kempczinski Leadership Style. Whats this we hear about changes to your iconic burgers? During this time, he co-created the companys sustainability vision, PepsiCo Positive (pep+), an end-to-end transformation of how the company creates growth and shared value with sustainability and human capital at the center. Response to Chris Hedges. McDonalds was also recognized in Fast Companys 2021 Brands That Matter and as one of the most relevant consumer brands. Post earning a Bachelor of Science degree in Logistics and Distribution from Western Illinois University in Macomb, IL, Marion held distribution roles in sales and operations. So, for example, with Drive Thru, the classic frustration for the customer is: How long is it going to take? Im excited about all the opportunities for us there. Definitely the Egg McMuffin with no Canadian Bacon. Bethany served as on-site executive with oversight and accountability for the Boeing Leadership Center (BLC) and campus. Imagine if we could engage with all of those customers, or even just the majority of those customers, on our app. He also was an instructor and faculty administrator for the University of Phoenix for several years. Plenty of things. [Many] decisions were left to the field and I think ultimately that proved to be quite successful for us.What is one misconception about retail that you would love to debunk for everyone? When I came to McDonalds, that was probably one of the biggest risks for me. Prior to McDonalds, Jon spent 10 years at PepsiCo, one of the worlds largest food and beverage companies. Greg Kelly, a senior partner in McKinseys Atlanta office, conducted this interview. She and her husband, Brian, reside in the Chicago area. Outside of McDonalds, Jon is a member of the Board of Directors for World Food Program USA, a non-profit that supports the mission of the UN World Food Programme to advance the global movement to end hunger. Reminding people: Here are the values that have defined McDonalds over the years and, based on those values, heres why were going to make these decisions. My very first impression of Chris, and a belief I continue to hold today, is that he is a true values-based leader. 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