Based on soccer viewership statistics, an average of 1.9 million people in the UK watched Premier League matches live on Sky Sports during the 2019/20 season. With 3.5 billion viewers, the Tour de France is the most-watched sporting event across the world. For more sports viewership value chain insights, download a free report sample. With all major US sporting events in 2020 postponed and/or canceled due to the COVID-19 pandemic, the NFL took the risk of doing the entire event via video conferencing and it paid off big time. 2002, 2006 FIFA World Cup (3 billion) 8. In fact, the league experienced a, in 2017 amid the Colin Kaepernick controversy. Ratings for the US Open and Kentucky Derby also declined, with the latter seeing the lowest TV audience in history at just 8.3 million viewers. But BBO homes are interested in more than just professional football. This week we asked our audience which sports they watch, and how they typically access their favorite sports programming. The tournament was matched more in India than any other country. All data is sourced from Fluent's portfolio of owned and operated media properties. A detailed look at the sports viewership value chain, and how different areas of the sector generates revenue and business. bringing in 150 million viewers in Europe alone in 2021, World Series in baseball (14.35 million viewers), reach an amazing 465 million viewers by the end of the year, seeing the lowest TV audience in history at just 8.3 million viewers, Ohio State and Michigan and it had almost 16 million viewers, as many as 45.33% of Brits bet on sports occasionally. Activate. Sky Sports English Premier League viewership was up 21% in 2019, 5. eSports saw around 458.8 million viewers worldwide in 2019, 6. We also explore the ways in which the lack of sports programming is impacting consumers overall media viewing habits, and. Gallup World Headquarters, 901 F Street, Washington, D.C., 20001, U.S.A
The global media sports rights market will continue to grow as it did before COVID-19, eclipsing $60bn by 2024, although some of the deals being struck may end up being with different broadcasters. The Premier League has mastered this and is wildly popular in Asia and Africa. A global leader in audience insights, data and analytics, Nielsen shapes the future of media with accurate measurement of what people listen to and watch. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. This year's Super Bowl game highlighted this in clear figures. "Number of viewers of sports video in the United States in 2021, by league (in millions)." Required fields are marked *. A recent study revealed that 70 million people will watch a single esports final, which is higher than the viewership for U.S. professional baseball, soccer, and hockey finals. Due to varying update cycles, statistics can display more up-to-date The market is expected to increase at a CAGR of more than 30% between 2020 and 2024. My perfect day involves taking a long ride on my road bike and then coming home, nibbling on some junk carbs, and reading the latest sports news. GlobalDatas thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. Are you interested in testing our corporate solutions? Fluent Pulse reflects a daily online survey collected across Fluents portfolio of owned & operated websites. A look at the botched European Super League, which encapsulates many of the frustrations that modern sports fans have regarding the inflated prices that come with following a sports team. 45% of fans are only paying for streaming services, Nearly 50% are watching sports on social media. Yahoo Finance. Much like the MLB, NBAs TV ratings have been declining for a few years and dropped by double digits in 2019 versus 2018. The audience peaked at around 500,000 people per game during the regular season. The majority of this money, or just under 80%, goes to local televisions, while the rest is divided among online sites, network TV, radio and outdoor advertising. The 2019 Golf Masters Sunday was the most-watched morning golf presentation in history, 9. 2015 ICC Cricket World Cup (2.2 billion) 10. Statista. Learn more about how Statista can support your business. Having used several other market research companies, I find that GlobalData manages to provide that difficult-to-get market data that others cant, as well as very diverse and complete consumer surveys. The major league soccer (MLS) has seen a 27% surge in interest since 2012, according to Nielsen Sports. However, it has proved more challenging for some sports than others. All orders are processed in US Dollars only. We also use your market data in our Strategic Business Process to support our business decisions. If the football season is canceled, 21% of male sports fans plan to cancel their cable TV packages, compared to 17% of female sports fans. Broadcast in 212 territories to 643 million homes and with a potential TV audience of 4.7 billion people the English Premier League is one of the most popular sports leagues by viewership. However, popularity for the latter has soared in recent years. Fans watched the games for longer too, the competition had 13.7 billion global viewing hours. The most-watched TV show in the United States in the 2019-2020 season was NFL Sunday Night Football on NBC and, during the same year, the NBA finals were watched by an average of 7.5 million. In fact, the 1966 FIFA World Cup Final is still the most-watched sporting event in UK TV history. The major league soccer (MLS) has seen a 27% surge in interest since 2012, according to Nielsen Sports. On July 23, former womens bantamweight champion Holly Holm headlined a Fox card in Chicago against one of the. US women's soccer viewership broke records by as much as 300% in 2020. You can also avail the option of purchasing stand-alone sections of the report or request for a country specific report. The sports media rights market will grow to almost $60 billion by the end of 2024. Boston To use individual functions (e.g., mark statistics as favourites, set As a Premium user you get access to the detailed source references and background information about this statistic. Find your information in our database containing over 20,000 reports. Stats on sports ratings in America suggest that this trend matches the growing popularity of soccer in the US both in terms of participation and interest. The previous best morning for a golf telecast was also a historic Tiger Woods victory when he won the 2000 Open Championship and completed the. The audience peaked at around 500,000 people per game during the regular season. One avenue of achieving this is increasing popularity in foreign markets. A similar collection of sports appears in the UK, although athletics is the most-followed sport by a wide margin (45%), ahead of swimming (32%), artistic gymnastics (27%), diving (24%) and rhythmic gymnastics (22%). Male sports fans are feeling the greatest impact and ultimately spending less time watching TV due to the lack of sports programming. All orders are processed in US Dollars only. Spurred by this development and the fact that as many as 45.33% of Brits bet on sports occasionally, many broadcasters are now seeing a lifeline in the integration of online gambling and traditional TV sports broadcasts. The NBA ($3.12 billion) is third, while Spanish La Liga ($2.27 billion) and MLB ($1.65 billion) round off the top five. . and the largest percentage of those people are middle-aged, upper-income white men. Americans' average rating of 25 U.S. industries and sectors is down from a year ago, but the rank order is similar. Ensuring that sports are where fans are. In general, would you describe yourself as a sports fan, or not? 1. Additionally, 58% of male Gen Zers said they were sports fans, as opposed to 75% of all adult men. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Research expert covering TV and video media, Profit from additional features with an Employee Account. This year's U.S. viewership of the World Cup illustrates that the allure of live sports is strong enough . Published: March 21, 2022
22 live channels. A detailed look at the sports viewership value chain, and how different areas of the sector generates revenue and business. The price of enjoying a live game has often been cited as one of the primary reasons why some fans choose not to go. The biggest audience of the season came from the Seattle Sounders 2-1 win over Atlanta United 462,000 viewers tuned in for the action. The most-watched NCAA football game in 2021 was the match between Ohio State and Michigan and it had almost 16 million viewers. US Sports Viewership Facts and Stats 9. Additionally, 58% of male Gen Zers said they were sports fans, as opposed to 75% of all adult men. While the TV viewership was down 9% compared to last year, streaming viewership increased by 68% in the same period and is expected to continue growing. Show publisher information Sign up to receive essential insights on the thoughts and feelings of people in more than 140 countries. That, coupled with the retirement of popular quarterback Peyton Manning were to blame for the declining football viewership statistics. Gen Zers report the greatest impact and are turning their attention to other TV shows (21%) and social media (15%) as a substitute. Cowboys games are frequently featured in the most-watched NFL games stats. NBA viewership is down by double-digits compared to this time last year, As a surprise to no one, football is the king of the, most popular sports in America by TV ratings, The 2020 NFL Draft the annual three-day event where. The sports viewership value chain is made up of sporting events. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.. Data has been collected from U.S. adults on a daily or weekly basis, dependent upon topic, since March 10, 2020. Its important to quantify that number 201.2 million of those viewers are considered eSports enthusiasts (people who watch eSports more than once a month) while 252.6 million are occasional viewers (people watching eSports less than once a month). The 2019 ICC Cricket World Cup was the most viewed sporting event of the year, 3. The event, in total, had 55 million viewers with an average of over 8.4 million who watched all three days, providing the best, Last years ICC Cricket World Cup was not only the most-watched cricket world cup in history, but it was also the. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers. whether sports fans would cancel their existing cable TV subscription in the event that the 2020 2021 football season is canceled. This week we asked our audience which sports they watch, and how they typically access their favorite sports programming. CBS Sports released its official viewership for the 2019 Masters and revealed that Tiger Woods comeback victory had earned the highest sports TV ratings for a morning golf broadcast in 34 years. Having used several other market research companies, I find that GlobalData manages to provide that difficult-to-get market data that others cant, as well as very diverse and complete consumer surveys. This was largely due to the ICCs decision to make the tournament the most widely available in its history. a regional office, Can be shared globally by unlimited users within the purchasing corporation e.g. In Germany, athletics also reign supreme, with 45% of Olympic fans following the sport. Profit from the additional features of your individual account. Fluent is uniquely positioned to ask consumers, especially sports fanatics, about sports and entertainment consumption during this time of change and in a post-COVID-19 world. Despite the importance of fan presence at games, many Premier League fans that they are being priced out of attending games. Frequency of watching live sporting events in. This statistic is not included in your account. Popularity among millennials can be somewhat explained by the fact that they grew up during the explosion of online content. across its Facebook, YouTube, Twitter, and Instagram channels. Projected to reach an amazing 465 million viewers by the end of the year, eSports viewing numbers have skyrocketed lately. The future, however, looks brighter. Advanced channel analysis .
No, but representative of the overall Fluent Audience. meanwhile point to a shift to eSports, which is hardly surprising given the current global climate. )=volunteered response. Sports viewership statistics show that soccer is the most watched professional sports and, unsurprisingly, it also draws the most viewers of any other sport. On that note, the number of eSports enthusiasts, i.e. Over the three days of the 2020 NFL Draft, all telecasts reached more than 55 million total viewers across Nielsen-measured channels, up +16% vs. 2019. Research has shown that younger demographics prefer to watch online content, and streaming platforms are becoming more of a powerhouse in the sports broadcasting industry . The Worlds game in 2020 peaked at over 3.8 million concurrent viewers. Please create an employee account to be able to mark statistics as favorites. 1998 FIFA World Cup (3.4 billion) 6. Compared to other generations, Gen Zers are most likely to stream sports content. all employees of a single company, reportstore@globaldata.comTel +44 (0) 20 7947 2960. For those wanting an in-depth analysis of how the sports broadcasters make their money, and the likely future of the industry. A survey conducted by PwC found that 82% of people kept their traditional subscriptions purely to watch live sporting events, and they would have cancelled had these not been available. Access to this and all other statistics on 80,000 topics from, Show sources information As sports leagues combat dwindling viewership numbers, many broadcasters find themselves in difficult situations. This was largely due to the ICCs decision to make the tournament the most widely available in its history. Data and Analytics: Viewership disruption. Clicking on the following button will update the content below. Discover a valuable tool for business owners, policymakers and investors to reliably assess companies' potential for growth. Platforms such as Twitter and Instagram usually see significant amounts of discussion following big games, and the social media accounts of many teams have begun interacting with fans in unique ways to engage them further. For a second week in a row, CBS' So Help Me Todd hit a series viewership high. September 10, 2020 at 1:56 pm ET. First, . The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. Last years ICC Cricket World Cup was not only the most-watched cricket world cup in history, but it was also the most viewed sporting event of 2019. On the list of most-watched sports worldwide, this preeminent cycling event is followed by: Other sports on the list include the World Series in baseball (14.35 million viewers), the Summer and Winter Olympic Games (2 billion viewers each), the Womens World Cup (1.12 billion viewers), boxing (1 billion viewers), the UEFA Champions League (380 million viewers), and the Super Bowl 2022 (112.3 million viewers. Currently, you are using a shared account. [Online]. You need at least a Starter Account to use this feature. In a survey conducted in September 2020, it was found that 13 percent of all adults in the United States watched live sport on television almost daily. This game outdid both the England vs Denmark semi-finals match and England vs Ukraine, which recorded average audiences of 23.86 million and 20.9 million, respectively. 46% of the average NBA team's fans are white . Golf Digest 1996, 2000, 2004 Summer Olympics (3.5 billion) 5. 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